Digital Marketing Specialist – Online Training + Certification


Category: SKU: CLP-Digital-Marketing-Specialist-001 Tags:


Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Digital Marketing Specialist.

HRDF Claimable Six Sigma


The candidate should have minimum of 3 years work experience. It is preferable to complete the Certified Digital Marketing Professional certification before applying for the Certified Digital Marketing Specialist certification.

Course Learning Objectives

  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
  • Certified Digital Marketing Specialists are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy

Exam & Certification


  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • Certified Digital Marketing Specialist e-certification



An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  •  Multiple Choice
  • 140 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 180 minutes duration

Course Outline


  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview


Understand and Evaluate Digital Marketing (DM) Channels

  • Understand Available DM Channels
  • Evaluate DM Channels


Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel


Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation


Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation


Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation


Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization


The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning

Course Type : Online
Course Duration : 180 days access to online training programme
Certificates : Proctored online exam + e-Certificate


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