Marketing Research Expert – Online Training + Certification

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.

The candidate should have minimum of 5 years work experience. It is preferable to complete the Certified Marketing Research Specialist before applying for the Certified Marketing Research Expert.

• Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
• Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision making, and in turn more decisive marketing actions.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• Certified Marketing Research Expert e-certification

Exam

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 180 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 240 minutes duration

Introduction

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Define Research Problem and Choose Research Design

• Design Research Problem
• Choose Research Design

Data Collection

• Collect Secondary Data
• Collect Primary Data

Data Processing and Data Analysis

• Data Processing
• Data Analysis

Data Interpretation and Reporting

• Data Interpretation
• Reporting

Appendix

• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability Distributions
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.