Marketing Research Expert – Online Training + Certification


Category: SKU: CLP-Marketing-Research-Expert-001 Tags:


Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.

HRDF Claimable Six Sigma


The candidate should have minimum of 5 years work experience. It is preferable to complete the Certified Marketing Research Specialist before applying for the Certified Marketing Research Expert.

Course Learning Objectives

  • Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
  • Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision making, and in turn more decisive marketing actions.

Exam & Certification


  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • Certified Marketing Research Expert e-certification



An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration

Course Outline


  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview


Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design


Data Collection

  • Collect Secondary Data
  • Collect Primary Data


Data Processing and Data Analysis

  • Data Processing
  • Data Analysis


Data Interpretation and Reporting

  • Data Interpretation
  • Reporting



  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package


The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Course Type : Online
Course Duration : 180 days access to online training programme
Certificates : Proctored online exam + e-Certificate


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