Marketing Research Specialist – Online Training + Certification


(1 customer review)
Category: SKU: CLP-Marketing-Research-Specialist-001 Tags:


Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Research Specialist.

HRDF Claimable Six Sigma


The candidate should have minimum of 3 years work experience. It is preferable to complete the Certified Marketing Research Professional certification before applying for the Certified Marketing Research Specialist certification.

Course Learning Objectives

  • Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
  • Certified Marketing Research Specialists ensure that well planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Exam & Certification


  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • Certified Marketing Research Specialist e-certification



An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 140 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 180 minutes duration

Course Outline


  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview


Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design


Data Collection

  • Collect Secondary Data
  • Collect Primary Data


Data Processing and Data Analysis

  • Data Processing
  • Data Analysis


Data Interpretation and Reporting

  • Data Interpretation
  • Reporting



  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package


The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Course Type : Online
Course Duration : 180 days access to online training programme
Certificates : Proctored online exam + e-Certificate

1 review for Marketing Research Specialist – Online Training + Certification

  1. Six Sigma Malaysia


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