Marketing Strategy Professional – Online Training + Certification

RM1,008.00

Category: SKU: CLP-Marketing-Strategy-Professional-001 Tags:

Description

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

HRDF Claimable Six Sigma

Prerequisites

There is no formal prerequisite for this certification.

Course Learning Objectives

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
  • Certified Marketing Strategy Professional is a prerequisite course to taking the next level of certification: Marketing Strategy Specialists

Exam & Certification

Takeaways

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • Certified Marketing Strategy Professional e-certification

 

Exam

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration

Course Outline

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

 

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

 

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

 

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

 

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Course Type : Online
Course Duration : 180 days access to online training programme
Certificates : Proctored online exam + e-Certificate

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